Innovation in the strict sense of the word is a change that introduces novelties. Well, without detracting from the Royal Spanish Academy, our concept goes a little further.
Innovating produces news for our environment, it is not necessary to propose something new or nonexistent to innovate. You can change a process, technology or methodology and be innovating without our change being something necessarily new in the world. It just has to be new to our environment.
“Man cannot discover new oceans unless he has the courage to lose sight of the shoreline” Andre Gide